about the photographer

Hey there - I'm Erika, photographer at Lad + Lass and professional newborn snuggler. I'm thrilled you came to visit my little spot in the world!


I specialize in newborn photography because I absolutely adore all the fresh little humans and families that I get to work with! My favorite part (besides all the baby snuggles) is that I'm able to pause this precious, fleeting time for just moment– sealing in all the precious littleness of your squishy newborn– so that when the memories begin to fade, you'll have these images to last a lifetime.


Along with my love of newborn photography, I also enjoy documenting the other irreplaceable moments in your family's story– from maternity to baby milestones, and as your family grows and changes year over year, I delight in capturing these memories that your family will cherish for generations!



Lad + Lass Photography came to be after a long search for a true muse– which turned out to be my own little babies!


I've loved photography since I got my hands on my first camera at 9 years old– a snazzy bright blue Kodak Pazzazz 110mm. Eventually, I was handed-down a vintage Minolta with a 35 mm lens, and I spent a good part of my high school years in the dark room, learning the art of film photography, processing, and print development. I then went on to study in Design and Fine Art Photography in college, but still didn't find a passion for any particular photography genre until 10 years later when my first baby was born.


As so many new moms do, I was amazed at the sweet little human I made, and so I picked up my DSLR and started photographing every moment I could. I didn't realize it at the time, but I finally stumbled upon my muse, and I was hooked! Over the next few years, I spent countless hours learning newborn safety and perfecting the wrapping and posing techniques specific to this unique genre of photography (it's harder than it looks!). In 2017 I officially opened Lad + Lass Photography, and have enjoyed working with so many squishy babies and wonderful families since!

Say hello!

If you're interested in booking a session, please click the button below! I'll send you an email with more details about sessions, booking, and pricing.

Booking + pricing


Have a question?

Please fill out the form below and I'll respond to your email as soon as possible!

If you don't see a reply within 24 hours, please check your spam folder. If you still don't see something, feel free to reach out again!

send message

Form submitted successfully, thank you.Error submitting form, please try again.
Wisconsin Newborn Photography

Lad + Lass Photography is a newborn, baby milestone, maternity, and family photographer

located Appleton, Wisconsin serving the surrounding communities including and beyond:

Appleton, WI | Neenah, WI | Menasha, WI | Greenville, WI | Oshkosh, WI | Green Bay, WI | Fond du Lac, WI | Waupaca, WI

lad + lass Photography

1853 North Silverspring Drive Appleton, Wisconsin 54913